Literacy Minnesota

Promoting the power of learning

A name change & rebrand

The Minnesota Literacy Council partnered with us to rebrand and change their name to Literacy Minnesota. The new brand reflects the vibrancy of their organization and the breadth of work they do.

The new logo & branding assets play on the idea of connection, openness and vibrancy. They reflect the opportunity and hope offered by this amazing and empowering organization.

Literacy Minnesota homepage

Using resources to extend reach

Literacy Minnesota is constantly developing new tools and resources to promote lifelong literacy. This wealth of resources grew unwieldy over time. We carefully inventoried all the resources and moved them to one central repository with shared tagging—easily filterable and searchable.

The popularity of resources provided another opportunity—reaching new audiences. We created lead capture forms—integrating Drupal & Salesforce to learn more about the many site visitors who download their free tutor resources. Now, when users download a free resource, they have the opportunity to sign up for more materials, and Literacy Minnesota learns how to better serve their audiences.