Achieve Twin Cities
Equipping young people for careers, college & life
Achieve Twin Cities provides career and college readiness programs to students in Minneapolis & St. Paul. We have been Achieve's long-term web partner for years. Most recently, we refreshed the branding and architecture of the Drupal site alongside an organizational shift. Achieve Minneapolis became Achieve Twin Cities, reflecting the work they now do across the metro area.
The new site is modern, clean and bright and tells the story of their ever-expanding impact.
Responding to users' natural behavior
The latest redesign was led by a deep dive into user behavior research. We examined site analytics, scroll maps and heat tracking to understand what content most interested users. The new site reflects that user-first mentality. Even though Achieve's audiences have expanded, the site is leaner and simpler—getting people quickly to what they need. As part of the refresh, we also revised their brand's color palette to increase site accessibility.
putting users first
The new site supports increased engagement by prioritizing high-traffic, high-click content.
The most recent redesign made many color and font changes to better align with WCAG accessibility guidelines.
Achieve manages many different donation types for their organization and Minneapolis Public Schools. The new site simplifies and clarifies giving options.
what we did