BetterBricks

BetterBricks helps building owners and facility managers integrate  solutions for efficiency, resiliency and the health and comfort of building occupants. Through its partnership with the Northwest Energy Efficiency Alliance (NEEA), BetterBricks offers a comprehensive suite of free resources and training tailored to the unique needs of the Pacific Northwest region. These resources span a wide range of building systems and strategies, including heating and cooling, mechanical systems, lighting, water heating, windows, and strategic energy management. By leveraging expert-backed guidance and the latest research, BetterBricks ensures that building professionals can stay ahead of evolving technologies, regulations, and market trends.

We worked with BetterBricks to redesign their website with the goal of making it easier for users to find the right resources for their specific projects. We analyzed data, assessed SEO opportunities and talked with commercial building professionals to better understand their project needs. The updated site structure and navigation reflects these professionals' priorities and natural language.  

The brand itself prioritizes clarity and usability—with clean typography and a strong visual not to sustainability. The information BetterBricks provides can, by necessity, be dense. So simplicity and white space were paramount. 

The new site also underwent significant usability testing, which helped further improve site offerings. The new site is a user-friendly platform that makes it easy for facility managers, building owners, and energy professionals to find expert guidance and resources.

The newly launched site is fully WCAG 2.2 compliant and easy to use on any device.