MCEA, the Minnesota Center for Environmental Advocacy, has a long, impactful history of enacting, strengthening and enforcing smart environmental laws.
We evolved their brand to capture their tenacious spirit, winning reputation and deep scientific roots. When users visit the site, both the brand and content immediately tout their effectiveness.
As part of the redesign, we created a searchable database of legal battles—both active and decided—that both tells a high-level story of what's important to them and also lets users dive deeper into a wide variety of environmental issues.
Regardless of what path a user takes into the site, there are ways to engage—no matter your interest.